Massenproduktion von HTML5-Bannerwerbung. Optimiert für Konvertierung.

different,
better,
scaley-er.

the factory is a new kind of production house for digital advertising media. Our main business is the production of high-volume digital advertising material for all devices, publishers and markets.

We produce digital advertising media for all devices, publishers and markets.

Problems detected and solved

the factory focuses on the three main problems of Digital Display Production and Adaptation:

Cost of productions
Effectiveness of the Campaigns
Efficiency of productions

3. Cost of productions

Agency charges
The production of digital advertising campaigns is costly and the roll-out of various formats and motives to agency rates is a costly undertaking.
Outsourcing
Digital productions should be implemented with the same standards as the first creation. In everyday life, the productions are usually outsourced to low-cost suppliers who lack the necessary branding, advertising and performance marketing experience.

Administrative Costs
There are large internal processing costs for the control and quality assurance of the agency work produced.

2. Effectiveness of the Campaigns

Economic orientation
The industry focuses on media buying and the placement of ads. The production itself is often neglected or secondary.

Branding and advertising experience
Each ad must be viewed individually to give the campaign maximum exposure. Suppliers often lack the necessary branding and advertising experience to powerfully stage creations.

Know-how in performance
Each format demands individual attention to generate maximum advertising efficiency. Many vendors lack the experience to generate clicks and high click-through rates.

1. Efficiency of Productions

Infrastructure
So many various digital media channels, so little control. Suppliers lack the necessary infrastructure and / or processes to efficiently produce in high volumes, which causes disproportionate costs.Resource allocation
Every production has its own unique requirements and demands the skills of a specialised team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.

Missing processes
Automation as well as standardised processes are a often a missing link in the production of digital advertising media. This leads to inefficient productions and,
in most cases, to administrative chaos.

The solution: Decoupling of creation and production

Optimising efficiency, effectiveness and cost by separating creative performance from
advertising production

Creative agency

Specialist in
creation

the factory

Specialist in
production

the factory has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.

Our promise =
Your advantage

Improved production efficiency through partial automation, proprietary technologies and standardised production processes.
Improved effectiveness of the advertising media campaigns through the need-based use of specialists.
Reduction & Optimisation of production costs through relocation and lean structures.

Maximise your return on investment.

In the past, by decoupling production from creation for our customers, we were able to save up
to 25% of production costs and increase production speed by up to 50%

As the production volume increases, different economies of scale come into play.

The greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.

We only do the production. Brand management / strategy stays with current creative agency.
We work with fixed prices per format – there is no accounting according to time expenditure.
We give a 100% “first-time-right guarantee” – mistakes are fixed for free.
We reduce errors & production time through automated quality controls in our software.

We enable changes in the production process and thus reduce downtime and additional cost.
We work with dynamic offer templates, that can be adapted in real time.
We offer free online storage including file management of the campaign material.
We ensure the structured handling of all data by our specially developed software.

Case study: Lottoland

The challenge

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1.The challenge

Digital roll-outs needed to be produced to the same high standards, as the initial agency creative work.

Agency rates exceeded the budget. Agency was missing the necessary specialisation. Conversion rates / goals were not achieved. Processes lacked structure and resulted in delivery issues.

The solution

The impact

2.The solution

3.The impact

Case study: Lottoland

The challenge

1 / 2 / 3

The solution

The impact

The customer defined tasks and expenses together with the factory. After the transmission of CI-guidelines and assets, the factory provided binding dates and offers, based on the effort estimate and the project details discussed.

Decouple digital roll-out from overall campaign expansion.

3.The impact

1.The challenge

2.The solution

Case study: Lottoland

The challenge

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The solution

The impact

These resulted in ~ 30% savings on the previous year scalability and flexibility were incorporated into the overarching production process. The media effectiveness matched goals, which was reflected in ever-increasing click-through rates. The production time was reduced by about ~ 50%.

the factory introduced transparent production processes, to enable an efficient and effective digital roll-out.

1.The challenge

2.The solution

3.The impact

The Founders

Decades of experience in advertising effectiveness and digital media production.

Steven Mewissen / COO

As the founder and COO Steven has conceptualised, directed and overseen over 2,000 digital productions. Although his background is in the creative field, his passion lies in performance media because he enjoys the complex Adtech world and the fact that the performance of creativity and concept can be measured and optimised. Steven is a keen athlete having competed in the Iron Man as well numerous Xterra competitions in South Africa and Europe.

Philipp Hartmann / CEO

As the founder and CEO, Philipp is a versatile executive and entrepreneur with a range of general and functional experience obtained in running GSDH and the factory, servicing international clients across numerous industries, markets and countries. Philipp is a member of the Entrepreneurs Organization where he has served on the board of the Cape Town Chapter. Philipp is a passionate big wave surfer, podcaster, husband and a Dad to twins and triplets.

what creative production
should be.

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About us

different, better, scaley-er.

We produce digital advertising media for all devices, publishers and markets.

Problems detected and solved

the factory focuses on the three main problems of Digital Display Production and Adaptation:

3. Cost of productions

2. Effectiveness of the Campaigns

1. Efficiency of Productions

The solution: Decoupling of creation and production

Optimising efficiency, effectiveness and cost by separating creative performance from advertising production

Our promise = Your advantage

In the past, by decoupling production from creation for our customers, we were able to save up to 25% of production costs and increase production speed by up to 50%

The Founders

different,
better,
scaley-er.

Optimising efficiency, effectiveness and cost by separating creative performance from
advertising production

Our promise =
Your advantage

In the past, by decoupling production from creation for our customers, we were able to save up
to 25% of production costs and increase production speed by up to 50%