[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”icon-box-aboutus” css=”.vc_custom_1626720240660{padding-bottom: 30px !important;}”][vc_column][vc_single_image image=”3431″ img_size=”1186×193″ alignment=”center” el_class=”device-desktop-list”][vc_empty_space height=”128px” el_class=”about-us-spacer”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column][vc_single_image image=”4939″ img_size=”full” el_class=”devices-mobile-list”][vc_empty_space height=”128px” el_class=”about-us-spacer”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1625203530114{background-image: url(https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2021\/06\/pink-bg-about-us.png?id=3436) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”tabs-about-box”][vc_column][vc_empty_space height=”202px” el_class=”problems-box”][vc_column_text]<\/p>\n
Problems detected and solved<\/b><\/h2>\n
[\/vc_column_text][vc_column_text el_class=”factory-focus-box”]<\/p>\n
the factory<\/strong> focuses on the three main problems of Digital Display Production and Adaptation:<\/h2>\n[\/vc_column_text] \n
\n \n \n\n\n \n - \n <\/span>
Cost of<\/strong> productions <\/span><\/span> <\/a>\n <\/li> - \n <\/span>
Effectiveness of<\/strong> the Campaigns <\/span><\/span> <\/a>\n <\/li> - \n <\/span>
Efficiency of<\/strong> productions <\/span><\/span> <\/a>\n <\/li> <\/ul>\n\n\n <\/div>\n\n \n\n \n \n\n\n \n\n \n\n \n \n [vc_row][vc_column][vc_column_text]<\/p>\n
\n\n\n\n3. Cost<\/strong> of productions<\/strong><\/span><\/h2>\n![](\"https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2020\/11\/tabs-3.png\")
<\/td>\n
Agency charges<\/strong>
\nThe production of digital advertising campaigns is costly and the roll-out of various formats and motives to agency rates is a costly undertaking.
\n<\/span>Outsourcing<\/strong>
\nDigital productions should be implemented with the same standards as the first creation. In everyday life, the productions are usually outsourced to low-cost suppliers who lack the necessary branding, advertising and performance marketing experience.<\/span> <\/p>\nAdministrative Costs<\/strong>
\nThere are large internal processing costs for the control and quality assurance of the agency work produced.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n
\n\n \n \n [vc_row][vc_column][vc_column_text]<\/p>\n
\n\n\n\n2. Effectiveness<\/strong> of the Campaigns<\/strong><\/span><\/h2>\n![](\"https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2020\/11\/tabs-2.png\")
<\/td>\n
Economic orientation<\/strong>
\nThe industry focuses on media buying and the placement of ads. The production itself is often neglected or secondary.<\/span> <\/p>\nBranding and advertising experience<\/strong>
\nEach ad must be viewed individually to give the campaign maximum exposure. Suppliers often lack the necessary branding and advertising experience to powerfully stage creations.<\/span><\/p>\n <\/p>\n
Know-how in performance<\/strong>
\nEach format demands individual attention to generate maximum advertising efficiency. Many vendors lack the experience to generate clicks and high click-through rates.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n
\n\n \n \n [vc_row][vc_column][vc_column_text]<\/p>\n
\n\n\n\n1. Efficiency<\/strong> of Productions<\/strong><\/span><\/h2>\n![](\"https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2020\/11\/tabs-1.png\")
<\/td>\n
Infrastructure<\/strong>
\nSo many various digital media channels, so little control. Suppliers lack the necessary infrastructure and \/ or processes to efficiently produce in high volumes, which causes disproportionate costs.<\/span>Resource allocation<\/strong>
\nEvery production has its own unique requirements and demands the skills of a specialised team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.<\/span><\/p>\n <\/p>\n
Missing processes<\/strong>
\nAutomation as well as standardised processes are a often a missing link in the production of digital advertising media. This leads to inefficient productions and,
\nin most cases, to administrative chaos.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [vc_empty_space height=”84px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”production-stats-box”][vc_column][vc_empty_space height=”210px” el_class=”the-solution-spacer-box”][vc_column_text el_class=”graph-intro-text”]<\/p>\n
The solution: Decoupling of creation and production<\/strong><\/h2>\n[\/vc_column_text][vc_column_text el_class=”solution-intro-text”]<\/p>\n
Optimising efficiency, effectiveness and cost by separating creative performance from
\nadvertising production<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”solution-icon-box”][vc_column width=”1\/2″ el_class=”icon-box”][vc_single_image image=”4132″ img_size=”full” el_class=”factory-icons”][vc_column_text el_class=”creative-description”]<\/p>\n
\nCreative agency<\/p>\n
Specialist in
\ncreation<\/p>\n<\/div>\n
\nthe factory<\/p>\n
Specialist in
\nproduction<\/p>\n<\/div>\n
[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/2″ el_class=”icon-box-description”][vc_column_text el_class=”font-size”]the factory<\/strong> has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.<\/span>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”210px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1625579897793{background-image: url(https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2021\/06\/background-orange-about-us.jpg?id=3506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”promise-container-box”][vc_column][vc_empty_space height=”196px” el_class=”the-solution-spacer-box”][\/vc_column][vc_column el_class=”promise-box”][vc_raw_html el_class=”promise-box-wrapper”]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[\/vc_raw_html][vc_empty_space height=”108px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”production-stats-box”][vc_column][vc_empty_space height=”201px” el_class=”the-solution-spacer-box”][vc_column_text el_class=”graph-intro-text”]<\/p>\nIn the past, by decoupling production from creation for our customers, we were able to save up
\nto 25% of production costs and increase production speed by up to 50%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”graph-box-description”][vc_column_text]<\/p>\n
As the production volume increases, different economies of scale come into play.<\/strong><\/p>\nThe greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.<\/p>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”stats-image-box”][vc_single_image image=”4895″ img_size=”full” el_class=”desktop-graph-about”][vc_single_image image=”4957″ img_size=”full” el_class=”mobile-graph-about”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”163px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1625222989192{background-image: url(https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2021\/06\/pink-bg-about-us-secton.jpg?id=3558) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”what-we-do-box”][vc_column][vc_empty_space height=”221px” el_class=”the-solution-spacer-box”][\/vc_column][vc_column width=”1\/2″ el_class=”we-do-box-left”][vc_column_text el_class=”wedo-box-list-left”]<\/p>\n
\n- We only do the production. Brand management \/ strategy<\/strong> stays with current creative agency.<\/li>\n
- We work with fixed prices per format<\/strong> \u2013 there is no accounting according to time expenditure.<\/li>\n
- We give a 100% \u201cfirst-time-right guarantee\u201d \u2013 mistakes are fixed for free.<\/strong><\/li>\n
- We reduce errors & production time through automated quality controls<\/strong> in our software.<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”we-do-box-right”][vc_column_text el_class=”wedo-box-list-right”]<\/p>\n
\n- We enable changes in the production process<\/strong> and thus reduce downtime and additional cost.<\/li>\n
- We work with dynamic offer templates, that can be adapted in real time.<\/strong><\/li>\n
- We offer free online storage including file management<\/strong> of the campaign material.<\/li>\n
- We ensure the structured handling of all data by our specially developed software.<\/strong><\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”159px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row el_class=”about-us-case-study-mobile”][vc_column]\n\t\t\t
<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"Slide\"](\"\/\/meetthefactory.develop.gsdh.org\/app\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" "\\"About")
\n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1<\/b> \/ 2 \/ 3 \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nDigital roll-outs needed to be produced to the same high standards<\/b>, as the initial agency creative work. \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nAgency rates exceeded the budget. Agency was missing the necessary specialisation. Conversion rates \/ goals were not achieved. Processes lacked structure and resulted in delivery issues.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1 \/ 2<\/b> \/ 3 \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe customer defined tasks and expenses together with the factory<\/b>. After the transmission of CI-guidelines and assets, the factory<\/b> provided binding dates and offers, based on the effort estimate and the project details discussed.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nDecouple digital roll-out<\/b> from overall campaign expansion. \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1 \/ 2 \/ 3<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThese resulted in ~ 30% savings on the previous year scalability and flexibility were incorporated into the overarching production process. The media effectiveness matched goals, which was reflected in ever-increasing click-through rates. The production time was reduced by about ~ 50%.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nthe factory introduced transparent production processes<\/b>, to enable an efficient and effective digital roll-out. \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer>
- \n
- \n <\/span>
- \n <\/span>
- \n <\/span>
\n\n\n \n\n\n\n \n \n[vc_row][vc_column][vc_column_text]<\/p>\n
\n\n
\n \n 3. Cost<\/strong> of productions<\/strong><\/span><\/h2>\n
<\/td>\nAgency charges<\/strong>
\nThe production of digital advertising campaigns is costly and the roll-out of various formats and motives to agency rates is a costly undertaking.
\n<\/span>Outsourcing<\/strong>
\nDigital productions should be implemented with the same standards as the first creation. In everyday life, the productions are usually outsourced to low-cost suppliers who lack the necessary branding, advertising and performance marketing experience.<\/span> <\/p>\nAdministrative Costs<\/strong>
\nThere are large internal processing costs for the control and quality assurance of the agency work produced.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n
\n\n \n \n[vc_row][vc_column][vc_column_text]<\/p>\n
\n\n
\n \n 2. Effectiveness<\/strong> of the Campaigns<\/strong><\/span><\/h2>\n
<\/td>\nEconomic orientation<\/strong>
\nThe industry focuses on media buying and the placement of ads. The production itself is often neglected or secondary.<\/span> <\/p>\nBranding and advertising experience<\/strong>
\nEach ad must be viewed individually to give the campaign maximum exposure. Suppliers often lack the necessary branding and advertising experience to powerfully stage creations.<\/span><\/p>\n<\/p>\n
Know-how in performance<\/strong>
\nEach format demands individual attention to generate maximum advertising efficiency. Many vendors lack the experience to generate clicks and high click-through rates.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n
\n\n \n \n[vc_row][vc_column][vc_column_text]<\/p>\n
\n\n
\n \n 1. Efficiency<\/strong> of Productions<\/strong><\/span><\/h2>\n
<\/td>\nInfrastructure<\/strong>
\nSo many various digital media channels, so little control. Suppliers lack the necessary infrastructure and \/ or processes to efficiently produce in high volumes, which causes disproportionate costs.<\/span>Resource allocation<\/strong>
\nEvery production has its own unique requirements and demands the skills of a specialised team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.<\/span><\/p>\n<\/p>\n
Missing processes<\/strong>
\nAutomation as well as standardised processes are a often a missing link in the production of digital advertising media. This leads to inefficient productions and,
\nin most cases, to administrative chaos.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [vc_empty_space height=”84px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”production-stats-box”][vc_column][vc_empty_space height=”210px” el_class=”the-solution-spacer-box”][vc_column_text el_class=”graph-intro-text”]<\/p>\n
The solution: Decoupling of creation and production<\/strong><\/h2>\n
[\/vc_column_text][vc_column_text el_class=”solution-intro-text”]<\/p>\n
Optimising efficiency, effectiveness and cost by separating creative performance from
\nadvertising production<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”solution-icon-box”][vc_column width=”1\/2″ el_class=”icon-box”][vc_single_image image=”4132″ img_size=”full” el_class=”factory-icons”][vc_column_text el_class=”creative-description”]<\/p>\n
\nCreative agency<\/p>\n
Specialist in
\ncreation<\/p>\n<\/div>\n\nthe factory<\/p>\n
Specialist in
\nproduction<\/p>\n<\/div>\n[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/2″ el_class=”icon-box-description”][vc_column_text el_class=”font-size”]the factory<\/strong> has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.<\/span>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”210px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1625579897793{background-image: url(https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2021\/06\/background-orange-about-us.jpg?id=3506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”promise-container-box”][vc_column][vc_empty_space height=”196px” el_class=”the-solution-spacer-box”][\/vc_column][vc_column el_class=”promise-box”][vc_raw_html el_class=”promise-box-wrapper”]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[\/vc_raw_html][vc_empty_space height=”108px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”production-stats-box”][vc_column][vc_empty_space height=”201px” el_class=”the-solution-spacer-box”][vc_column_text el_class=”graph-intro-text”]<\/p>\n
In the past, by decoupling production from creation for our customers, we were able to save up
\nto 25% of production costs and increase production speed by up to 50%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”graph-box-description”][vc_column_text]<\/p>\n
As the production volume increases, different economies of scale come into play.<\/strong><\/p>\n
The greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.<\/p>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”stats-image-box”][vc_single_image image=”4895″ img_size=”full” el_class=”desktop-graph-about”][vc_single_image image=”4957″ img_size=”full” el_class=”mobile-graph-about”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”163px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1625222989192{background-image: url(https:\/\/meetthefactory.develop.gsdh.org\/app\/uploads\/2021\/06\/pink-bg-about-us-secton.jpg?id=3558) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”what-we-do-box”][vc_column][vc_empty_space height=”221px” el_class=”the-solution-spacer-box”][\/vc_column][vc_column width=”1\/2″ el_class=”we-do-box-left”][vc_column_text el_class=”wedo-box-list-left”]<\/p>\n
- \n
- We only do the production. Brand management \/ strategy<\/strong> stays with current creative agency.<\/li>\n
- We work with fixed prices per format<\/strong> \u2013 there is no accounting according to time expenditure.<\/li>\n
- We give a 100% \u201cfirst-time-right guarantee\u201d \u2013 mistakes are fixed for free.<\/strong><\/li>\n
- We reduce errors & production time through automated quality controls<\/strong> in our software.<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”we-do-box-right”][vc_column_text el_class=”wedo-box-list-right”]<\/p>\n
- \n
- We enable changes in the production process<\/strong> and thus reduce downtime and additional cost.<\/li>\n
- We work with dynamic offer templates, that can be adapted in real time.<\/strong><\/li>\n
- We offer free online storage including file management<\/strong> of the campaign material.<\/li>\n
- We ensure the structured handling of all data by our specially developed software.<\/strong><\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”159px” el_class=”the-solution-spacer-box”][\/vc_column][\/vc_row][vc_row el_class=”about-us-case-study-mobile”][vc_column]\n\t\t\t
<\/p>\n\t\t\t
\n\t\t\t\t \n\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\t \n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1<\/b> \/ 2 \/ 3 \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\nDigital roll-outs needed to be produced to the same high standards<\/b>, as the initial agency creative work. \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\nAgency rates exceeded the budget. Agency was missing the necessary specialisation. Conversion rates \/ goals were not achieved. Processes lacked structure and resulted in delivery issues.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t \n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1 \/ 2<\/b> \/ 3 \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\nThe customer defined tasks and expenses together with the factory<\/b>. After the transmission of CI-guidelines and assets, the factory<\/b> provided binding dates and offers, based on the effort estimate and the project details discussed.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nDecouple digital roll-out<\/b> from overall campaign expansion. \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t \n<\/rs-bg-elem>\nCase study: Lottoland<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1 \/ 2 \/ 3<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nThe impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\nThese resulted in ~ 30% savings on the previous year scalability and flexibility were incorporated into the overarching production process. The media effectiveness matched goals, which was reflected in ever-increasing click-through rates. The production time was reduced by about ~ 50%.<\/span>
\n
\n
\n \n\t\t\t\t\t\t\t<\/rs-layer><\/rs-bg-elem>\nthe factory introduced transparent production processes<\/b>, to enable an efficient and effective digital roll-out. \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n1.The challenge<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n2.The solution<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> <\/rs-bg-elem>\n3.The impact<\/b> \n\t\t\t\t\t\t\t<\/rs-layer> - We work with dynamic offer templates, that can be adapted in real time.<\/strong><\/li>\n
- We work with fixed prices per format<\/strong> \u2013 there is no accounting according to time expenditure.<\/li>\n
- \n <\/span>